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Opinion on the Important Perspectives of Balanced Scorecard: A Study with Special Reference to the IT and ITES Employees of Coimbatore District

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Opinion on the Important Perspectives of Balanced Scorecard: A Study with Special Reference to the IT and ITES Employees of Coimbatore District

K.K. Shyam Umasankar and Dr.V. Krishnaveni


Abstract:

Indian IT Services is valued at US $ 50 billion sector, BPM valued at USD 20 billion sector, Engineering crossed US $ 10 billion and Software products Internet and Mobility are emerging sectors in the country. Today, existing and new companies are expanding their IT services to build India as the hub for analytics, mobility, and social collaboration verticals across the healthcare and medical devices sector. The concept of Balanced Scorecard (BSC) is much relevant in the present era of emerging intense global competition, where the organizations are facing increasingly knowledgeable, demanding customers and activist shareholders. This article aims to analyze the opinion of IT and ITES employees on the important perspectives of balanced scorecard (Information Technology Enabled Services) employees, working in Coimbatore district.

Keywords: BPM, Balanced Scorecard, Information technology, Information Technology Enabled Services

Volume: 7 | Issue: 2

Pages: 142-148

Paper ID : ERL-101910

Issue Date: June , 2016

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