Social Media Analytics and Business Intelligence: Leveraging Management Information System for Competitive Advantage
Dr.Atul Dattatraya Ghate
Kalinga University, India
Abstract
This study explores the intersection of social media analytics and business intelligence within the context of Management Information Systems (MIS), focusing on their combined potential to provide organizations with a competitive advantage. In today's digital era, social media platforms generate vast amounts of data that can offer valuable insights into consumer behavior, market trends, and competitor strategies. However, harnessing this data effectively requires sophisticated analytics tools and integration with traditional business intelligence systems. This research examines how organizations can leverage their MIS infrastructure to collect, analyze, and interpret social media data to gain actionable business insights.
Author Biography
Dr.Atul Dattatraya Ghate, Kalinga University, India
Professor, Department of Management, Kalinga University, Naya Raipur, Chhattisgarh, India. Email: ku.atuldattatrayaghate@kalingauniversity.ac.in ORCID:0009-0009-0869-2957
